BREAKAWAY Publication
TYPOGRAPHY III
Publication Design · Visual Identity
BREAKAWAY is a hockey-based publication that fights negative stereotypes and dares to broaden the scope of player diversity and inclusivity, regardless of race, religion, age, gender, disability, sexual orientation, or socioeconomic status. By amplifying underrepresented voices, it pushes the idea of “breaking away” from restrictive stigmas currently surrounding the sport.
Who is BREAKAWAY?
The first phase of my design process involved creating lists of words I did and did not want associated with the publication.
✔ Inclusive
✔ Bold
✔ Celebratory
✔ Communal
✔ Legendary
✔ Exploratory
✔ Passionate
✔ Iconic
✘ Esoteric
✘ Conventional
✘ Static
✘ Exclusive
✘ Toxic
✘ Masculine
✘ Competitive
✘ Professional
Initial Wordmark Sketches
In creating the wordmark for my publication, I experimented with various concepts that implemented both the sharp, cutting-edge nature of hockey paired with curves that resemble the fluidity of ice skating and the elliptic shapes in the rink. I strove to sketch a bold and iconic logotype that signified the demand from minorities in the sport to be heard while still maintaining the inclusive feel that the magazine encapsulates.
Final Wordmark
Visual Language Sheet
In order for the publication to remain consistent and cohesive across multiple issues and designers, a standardized grid system and visual language guideline set are necessary.
Final Spreads
Throughout my life, I have had a huge interest in the National Hockey League. After the Colorado Avalanche won the Stanley Cup in 2022, I had the pleasure of capturing Jack Johnson’s Day With The Cup, as featured on ABC6 News and the Instagram accounts of The Hockey Hall of Fame, Puck Empire, and the Colorado Avalanche: